Thursday, October 4, 2007

IGNORE THE SPLOGS - WHENEVER POSSIBLE

A recent search for Michigan Business on Technorati brought up a whole host of undesireable offerings. Many of which were SPLOGS. That is SPAM BLOGS filled with meaningless content and sales drivel. Its enough to make the entire Blogosphere break down and cry. I do not suggest that any company go out there and create these by the zillions. Its just as bas as SPAM email - which by the way is a jailable offense. Its only a matter of time before the online world wakes up to this type of zombie like marketing and pulls the plug on it......

Here is more on the subject:

"Whats a splog? A splog is any blog whose creator doesn't add anywritten value. I'm sure some might argue that packaging data, such asnews feeds or the blog posts of others is added value. I dont think itis. After all, thats why there are topics and indexes. If I want information about the Dallas Mavericks, I can search for it, optimize it, and save it.

Because indexes are based on freshness, my searches are automaticallyupdated, freshest data first, as new posts are introduced. Howmany splogs are there and how many posts do they carry? It's difficultto quantify, but I wouldn't be shocked if we have excluded more than1mm of them at IceRocket. Want to get a good feel for how much splog is out there? Goto your favorite blog search engine and type in hair loss. Or you cantry Cialis, or Discount Tickets...

You get the idea. Anything that hasever been spammed about is spammed in monstrous proportions in theblogosphere because its so easy to do. Any traditional spam keyword will get you thousands if not more than 100k results, and thereare a ton of spamwords you can think of. What makes the problemparticularly frustrating is that it doesn't cost anything to setup ablog on what is probably the most common blog host, blogger.comfrom Google. It's fast, its easy, it's free and it can be automated. Soblogs are coming at us left and right. We are killing off thousands aday, but they keep on coming. Like Zombies.

It's straight from Night ofthe Living Dead. Brain dead splogs. Coming at us by the thousands. Bloggeris by far the worst offender. Google seems to be working hard to adjusttheir relevancy indexes to exclude splog from having influence onsearch rankings, but they don't seem to be doing anything more thanremoving reported splogs. Kind of like going after the zombies one at atime with a shovel. Can we get some help on this Google? (You can checkout weblogs.com to get a feel for just how much splog we are talking about.)

Google'sproblem with splog isn't just a blog search engine issue. It's an enduser issue as well. No splog detection algorithms are going to beperfect. Not only do we miss splog, but we take out innocent victimsalong the way as well. If you are an individual blogger whoseblog is hosted on blogspot.com, every day the chances of you beingexcluded from icerocket.com's, and other search engines' indexes increases. It's not just blogspot.com, pretty much 90plus percent ofblogs hosted on .info sites are splogs as well."

Source: http://www.blogmaverick.com/2005/08/15/a-splog-here-a-splog-there-pretty-soon-it-ads-up-and-we/

Posted by Ted Cantu on Oct. 4, 2007 at 9:15 AM and can be found at http://www.911copywriters.com