As we begin another week in Michigan I am amazed at what I see in the paper. There is not one mention of any high tech news or any forward thinking articles appearing in the S.E. MI newspapers. Ever since the IPHONE fever has died down a lot of talk has shifted back to things that sell papers.... tragedy, falling bridges and Lindsey Lohan's driving record.
Still it is a little interesting to see how many companies are being taken in by ruthless PPC sellers. Perhaps the most disappointing news of all is that out of the recent statistics Pay Per Click has taken a real hit in popularity. 60% of the business population deal with PPC listings with great skepticism. The people who believe what they read with doubt falls into the 80% range.
That means that people do not trust products that are in the sponsored links column. Anyone who buys their way to the top runs the risk of not being very credible. This is what made Google change their algorithm recently.
** In the end all anyone really wants to find is credible content. Relevant content. That is to say we all need content that we can count on and trust.
.... and that would lead us to Search Engine Optimization, (SEO).
Posted by Cantu on Aug. 5, 2007 at 9:54 PM
Sunday, August 5, 2007
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